There are some restaurants in San Diego that people will wait for hours to get into. They’ll make reservations weeks in advance. And it’s not just for the food, it’s also for the Instagram pictures!
Morning Glory is one of those restaurants. There is always a line out the door. The food is delicious, but every inch is made for Instagram
“[We’re] just trying food and the decor, [doing] a little bit of Instagram – can’t help it,” said customer Sabrina Kalaf after she and her friends took a few photos in the restaurant.
“It just looked really cute and I figured the food sounded good from the menu,” said fellow customer Jessica Williams.
“Every project has the opportunity for something fun and interesting,” said Basile.
He sat down for an interview with News 8 at his studio in East Village.
I asked, ‘What is it like to see all of your work all over Instagram constantly?”
“It’s really nice It’s humbling,” he said.
Basile says that’s actually how at least one client found him.
“They kept pinning our work not realizing it was the same person, Then they realized and were like ‘Wow we gotta get that person out here!'”
The studio has been operating for the past 25 years. Basile started out making his own furniture and selling it in the Gaslamp in 1996. Since then his business has grown significantly.
“It’s gotten bigger and bigger. We have 60 people now,” he said. “The thread you see through our projects, the familiarity, is the materials. But we’re never using it the same way typically.”
“We want to be original, we know it’s very difficult to be original,” he added.
The next big thing they’re moving toward is fusing technology into the restaurant experience. He calls them “Instagram moments.”
“People love video and that’s sort of driven by Instagram as well,” he said.
They have a tech lab where they even do coding.
Source: CBS 8 New feed